Way back in 1964, Bill Bowerman and Phil Knight had an idea. One that changed that would develop and change the world of sport and fitness as we know it.
A simple plan that would dominate for decades to come. That idea soon turned into a company Blue Ribbon Sports.
Blue Ribbon Sports became the brand Nike. I’m pretty sure you’ve heard of them.
The memoirs of Knight, detail the foundation of Nike as it’s known today (and are well worth a read) but also taught many lessons which can be applied in health and fitness today.
Take a risk once in a while
Adidas and Puma were the dominant sports brands of their day, but that didn’t stop Knight and Nike taking a risk. They had a good idea, but there was no guarantee that they were going to be successful.
Your health is something you have to constantly keep to on top of. Simply put your health comes first, so if you don’t stay on top of it otherwise, you may soon notice changes. Eating right and stay fit are key to ensuring you are healthy in the long term. Take a leaf from Nike’s book and try something new to keep you fighting fit. There are so many activities you can try, many for free, or at a small cost.
Perseverance in face of difficulty
Nike hasn’t always been the global giant it is today. They only set up Nike in today’s format after they cut ties with the company whose trainers they sold across America. Many times Knight suffered difficulty, but that didn’t let it but him back in his overall vision.
Whilst you might be trying to set up a multibillion-dollar company, keeping on top of a healthy regime and staying fit can be set with many challenges. You may find weeks where you are not performing to your highest capabilities, an injury could set you back or even a bad week could lead you to eat unhealthily.
Most people have setbacks, you are human after all. Learning to deal with setbacks and applying the lessons into your daily life that will help you hit your goals.
Innovate to make your fitness fun
Nike’s original and best-selling product was their signature running shoes. They are still used and loved by millions across the world today, but they soon realised in order to be a truly global sporting brand they would need to branch out.
If you get set in your routine, it isn’t necessarily a positive thing. It doesn’t have to be negative either but it can make you feel comfortable. That’s a dangerous precedent to set especially if you are trying to hit targets or you’ve set yourself goals.
Try to mix up your workout to get the best results and add some variety now and again. There are many gyms with interactive gym workouts which offer virtual courses as you run or cycle, whilst there are many great fitness videos online you can try. Innovate and you may well be rewarded.
Don’t be put off by the work of others
Adidas and Puma were global giants, but that never once stopped Nike being intimidated by their work. It made them strive for greatness and continue to create the best products for their loyal customers.
It can be off-putting to walk into a gym. It often seems that there are people with better bodies than you, working harder than you at certain exercises, even those people looking in the mirror whilst you can see yourself in the background.
Everyone works at different paces, lift different amounts of weights or loses weight at different rates. Go at your own pace and try to enjoy the work you are doing, and try not to compare yourself to others. At the end of the day, no one will care if the guy or girl before you lift 10kg more.